Should businesses promote via pay-per-click marketing?

As mentioned in previous blog posts, boosting their web presence should be a key priority for any small to medium-sized business. Whether a business’ customers are in the younger or older demographic, there is a consistent trend toward greater internet usage for all age groups.

One may consider pay-per-click marketing then, or PPC, as being […]

April 29th, 2014|Business, Uncategorized, Web and SEO|Comments Off on Should businesses promote via pay-per-click marketing?|

Securing your top-spot with SEO

Recent reports have demonstrated just how important a web presence is for established businesses. As noted in the previous blog post, the Pew Research Center reports that, “Today, 59% of seniors report they go online—a six-percentage point increase in the course of a year—and 47% say they have a high-speed broadband connection at home.” […]

April 10th, 2014|Web and SEO|Comments Off on Securing your top-spot with SEO|

Appealing to Baby Boomers Online

It’s easy to imagine who is a part of the internet and social media platforms: a young, 20 to 30 something year-old that happens to be using a tablet and a light laptop in a cafe. Data collected by the Pew Research Center however, suggests a much broader audience engaged on the internet. According […]

April 7th, 2014|Business, Uncategorized, Web and SEO|Comments Off on Appealing to Baby Boomers Online|