Photo Credit: Brad Smith/Flickr

Photo Credit: Brad Smith/Flickr

It seems like the right time to hire employees, according to the Bureau of Labor Statistics. Worker productivity is up and the economy seems to be on the rebound. In spite of this, the unemployment rate remains at 6%, and employers consistently cite that they have difficulty finding qualified workers in the current labor pool available.

The answer may be due to a number of issues. Heather R. Huhman, president of Come Recommended, notes that one main issue with the hiring process that employers may not be addressing is the importance of social media. This is despite the fact that social media provides one of the most affordable and cost-efficient ways to hire individuals.

“HR technology can definitely help employers cut costs and save time during hiring. By investing time in developing a stronger hiring strategy, employers cam find talented candidates faster and improve the overall candidate experience,” notes Huhman.

Allyson Willoughby, general counsel at Glassdoor points to free posting options such as Craigslist, Twitter, and LinkedIn (not free but allows for a greater opportunity to identify qualified applicants) as one solution for businesses hoping to hire the right talent without spending too much money.

And while reducing costs via online hiring practices offers a lot of potential to pull in qualified applicants, it’s also important to note that there are potential issues resulting from having too many applicants. Regarding Craigslist, Willoughby notes, “For listings in some cities you can post a job for free on Craigslist although the cost for most markets is about $25 to $75 per job listing for 30 days. Although this is an economical option, beware that this will likely result in a flurry of applications, so be prepared to sift through them.” Huhman goes further, stating that “With the vast amount of information online, identifying the best hires can be difficult…Employers’ use of big data during the hiring process allows for screening of candidates, measuring their skills and even figuring out how long a candidate might stay with the company.”

The internet has revolutionized the manner through which talented applicants may be recruited for a business’ firm. At the same time, it’s important to recognize the limitations and the potential time and financial costs that may be associated with the hiring process.

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